We’ve all seen that “great deal” airline ad, only to discover that with surcharges, taxes and fees, the great deal is not-so-great. Starting today, when airline consumers see an advertised price of $500 that will be the price they pay.

There is a new regulation coming into effect, “Don’t mislead passengers.” Let’s call it the “truth in advertising” rule. Understandably, the airlines are incensed. Spirit Airlines is leading the charge. How dare the government mandate that they tell the truth. After decades of being allowed to mislead the public and bury taxes and fees in the fine print, being forced to be honest doesn’t come easily.

New regulations going into effect this week will help ensure that consumers are treated fairly when they travel by air, U.S. Transportation Secretary Ray LaHood said today. Among the new provisions, part of the airline consumer rule issued by the U.S. Department of Transportation in April 2011, are requirements that airlines and ticket agents include all mandatory taxes and fees in published airfares and that they disclose baggage fees to consumers buying tickets.

Consumer Travel Alliance (CTA) has learned from sources on Capitol Hill that a deal has been struck to allow passage of the long-delayed FAA Reauthorization bill. Evidently, Republicans have agreed to modify the National Mediation Board (NMB) language in the bill which will allow the bill to move forward in about two weeks barring any glitches.